The hottest and least understood e-commerce model: Community Group Buying

These Wechat buying groups have enabled a group of community-entrepreneurs to have profitable side hustles through knowing how to create and maintain a chat group.

That's 社区团购 or community group-buying, the least understood business model in online retail right now.

The model is a win-win-win proposition for the consumer, community leader and the produce platform itself.

Fresh groceries have remained the holy grail of e-commerce. A task so daunting that even Amazon hasn't been able to crack it. In China, the retail grocery market is estimated by McKinsey to be worth 5.2 trillion RMB (794bn dollars) in 2019, with only 10% of that currently online. In 2020, it seems like we've finally found a business model where the... See more