The hottest and least understood e-commerce model: Community Group Buying

Group-centric community marketing experiments were popularized in China in 2019. Around that time, China’s online population growth was hitting a natural ceiling with 1 billion people online, or about 70% of the country. Meanwhile, Tencent, Alibaba, and Baidu had each captured more than 90% of existing internet users. As room for user growth start ... See more

In just five years, Pinduoduo has attracted 585MM users and reached ~$140B in annual GMV. Much of the e-commerce platform's success has come from its "social buying" features, which encourage consumers to team up, order in bulk, and receive discounts. This premise could work well in the US. We're continuing to see a shift from thinking about supply... See more