It's not enough just to do something extraordinary initially. You have to make an extraordinary effort initially. Any strategy that omits the effort — whether it's expecting a big launch to get you users, or a big partner — is ipso facto suspect.
"Move fast and break things" is outdated advice for startups.
Software ate the world—and there's more competition than ever.
Our startup learned the hard way to ignore this advice, and this is what happened: