the half life of ideas
Ask a TikTok megafan, someone who’s totally unapologetic and proud about their love of the service: what’s a TikTok that you still come back to, a year later, two years later, three? I think the honest answer is “none.” Because like so many other things in our culture, those videos are designed to be thrown away. They can’t hurt you, but they can’t... See more
The nature of our fad culture is driving more value not just to those who blow up, but to those who can hold on to their 15 seconds of fame, a task made harder thanks to our information overload.