HTSI | Financial TimesFinancial Times

Engaging, authoritative personal finance and adult education: Technology has meaningfully improved access to information. Too much of anything can be a bad thing, though — and I believe that much of our day to day struggle as consumers is now attributable to a lack of filtering ability versus a lack of access. Because of this, I believe there is im... See more

What it is: Combining elements of technology, athletics, medicine, and mindfulness, the high-performance lifestyle (HPL) aims to optimize our existence.

It represents the best wedge to scale into other categories and behaviors— Companies that build engaging physical activity experiences own valuable and hard to attain chunks of daily consumer attention and create a channel for expansion into areas like sleep, nutrition, and direct to consumer healthcare.