The Growth Newsletter #146

- Get the product right then focus on growth - get your team to think in terms of fact and hypothesis. " - Growth isn’t just spending money it’s figuring out how to create a flywheel that will generate word of mouth marketing. - Get your shortlist about your first users and learn everything about them and begin to market.

In order to launch and market your product, you need to be able to answer the following questions: Where do I find innovators, early adopters, and potential design partners willing to give us a try? What are the major problems my product solves, and how important are these problems to my potential customers? Is this the right problem, and is ours t

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Think about distribution from day one

If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.

That’s a mistake, says Foster. “I think one of the biggest things that founder... See more