The grifter content mill
Making the internet work for creators
The second reason why Ben’s milestone is significant is that he, better than anyone else, has identified and articulated the force that has overwhelmingly shaped online media over the past decade: Aggregation Theory.
Ben’s theory describes how and why a few major platforms have come to dominate the flow of infor... See more
The second reason why Ben’s milestone is significant is that he, better than anyone else, has identified and articulated the force that has overwhelmingly shaped online media over the past decade: Aggregation Theory.
Ben’s theory describes how and why a few major platforms have come to dominate the flow of infor... See more
Hamish McKenzie • The Age of the Sovereign Creator
Right now in the creator space, the closest thing to this model is in the upfront advances that more and more big platforms are paying creators to join and produce content. Substack, Clubhouse, Snapchat, Facebook, YouTube, and others all pay cash advances to creators in the hopes that they then generate even more revenue for the platform. So far, i... See more
Joey DeBruin • Tokenized Access and Subscriptions
While most of crypto focuses on the realms of finance and art, Mad Realities tackles Hollywood head-on. Today’s power structures concentrate power at the top—in a handful of studio executives in LA and NYC skyscrapers. UGC has begun to change this, but UGC is lacking great monetization; most of the pie is hoovered up by the platforms.