The grifter content mill

In an essay for Dirt, Alioto likens virtual garments to bootlegs. “The fake (sign) may not subsume the real (reference), but it exerts power over the way the original is perceived,” she writes. “Eventually, they almost need each other to stay culturally relevant.” In this way, she argues, “What happens in the metaverse doesn’t stay in the metaverse... See more

Pop culture soothes and placates with a steady series of uncomplicated morality tales in predigested narratives where nothing ever really changes and so there’s no worry that the storyline will move in a way that hurts your feelings. Crowdsourced “content” is built on ephemerality.