the attention economy erodes trust. It rewards the most dramatic claims, the most outrageous behavior, the most compelling narratives regardless of their relationship to truth or long-term consequences.

but whether parasocial content is desirable or not, it points to a growing crisis on the internet: So much of what we encounter online just doesn’t matter , and even worse, offers no mechanism for us to start caring about it. The average human living today sees more things they don’t care about in one week than a medieval peasant did in their... See more