
The Gravity Well Effect

Anyone with several decades left on the planet is obliged to wonder how bad things will get.
Grant McCracken • The Gravity Well Effect
There is too much culture for culture to have manners, method or modulation. Things don’t cohere. They don’t line up in the beautiful diffusion waves running vividly in from the margin. This means it’s much harder to figure what and when culture will reach us. No more taking a position in the diffusion stream, as an innovator, early adopter, or lat
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In our culture, trends die young.
Grant McCracken • The Gravity Well Effect
Once as tidy as a Koi pond, culture now floods like the Nile. Great riches. Precious little order. This “too much” culture is a concussive, confusing culture.
Grant McCracken • The Gravity Well Effect
When our heroes are failing, what hope is there for the rest of us?
Grant McCracken • The Gravity Well Effect
Our competitors are looking not just to beat us but baffle us. So, yes, the new American culture makes even business more changeable and chaotic. And culture, those underlying assumptions, are the culprit.
Grant McCracken • The Gravity Well Effect
After all, the point of culture is often less the content than the sharing of the content. Entire communities, substantial, lasting communities, spring up from shared shows to say nothing of the tribal pleasures of shared lifestyle. The failure of sharing comes from a failure of culture and that makes culture a problem.
Grant McCracken • The Gravity Well Effect
We no longer see things as culture dictates we should. We are now getting closer to see the thing itself. Culture is breaking as we attempt to use it. In these few instances, it is slipping away before our very eyes.
Grant McCracken • The Gravity Well Effect
Our culture no longer acts as a cultures should. It now creates more noise than system. It is too heterogeneous to have a center. It is too voluminous to organize. It is too rapid to mature. Once reliable diffusion “delivery systems" are broken. This means we cannot find the talented people, good ideas, and big solutions that once came to us n
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