Saved by Sarah Owen and
The Goop-ification of wellness is on the way out (you can thank Gen Z)
Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner (aspi... See more
Rex Woodbury • 10 Characteristics That Define Gen Z (Part I)
What wellness culture asserts, in essence, is that there is some higher state we can achieve, but only if we’re willing to put in the work. Our natural impulses, the ones that draw us to the buzz of sugar, the sting of salt, bright sweets and festive feasts, are all wrong according to the wellness mantra. The way to upper-middle-class white-girl he
... See moreRuby Tandoh • Eat Up: Food, Appetite and Eating What You Want
There is a growing desire among Gen Z to reclaim their autonomy from their phones and remove themselves from what Shaz describes as a passive state of being. Last year, anti-tech activist and writer August Lamm predicted that abstention would be the next big thing. On X, she wrote: “I’m calling it right now, abstention is the new big thing; sobriet... See more
Halima Jibril • Why some young people are ‘quitting’ music
It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted t... See more