The Goop-ification of wellness is on the way out (you can thank Gen Z)

In a sense, this is another manifestation of “Power to the People.” While often viewed through the lens of socio-political or -economic strife, this flock toward the excessive and extravagant is a push against another type of commercialized institutionalism:  wellness .

From seductive night luxe, to innocent kidcore, it’s as

... See more

Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner (aspi... See more

The emerging age of Precision Wellness, powered by the demands of the wellness-driven consumer, is fundamentally reshaping addressable markets, spurring innovation at the intersection of traditional industries, and creating massive opportunities for emerging companies building hyperpersonlized technology, communities, and experiences that improve h... See more