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The Goop-ification of wellness is on the way out (you can thank Gen Z)
Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner... See more
Rex Woodbury • 10 Characteristics That Define Gen Z (Part I)
Sober Curious Gen Z and Millennials Have Sparked the Next Health Trend | Dame Magazine
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