These misdirections are known as “dark patterns” – a term coined by Dr. Harry Brignull in 2010, when UX still prioritised accessibility and care for the user. Megumi Tanaka, a UX designer and educator, tells me: “We were kind of inventing the field from scratch then, so people just assumed that you had to think about the person on the other end.”... See more

After all, the line only has to make sense to the people drawing it.