added by Kaf · updated 2y ago
The Go-to-Market Strategy Is Dead (Killed by Web 3.0)
How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to
... See morefrom Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto by Andreessen Horowitz (AZ)
sari added
dane cads and added
- The power of community-led growth is undeniable. I am convinced that community building will be one of the most important, if not the most important, skill for future founders across industries. It is one of the most powerful ways to establish your brand as the most trusted leader in a category, get close to prospective customers, partners, or even... See more
from Community-Led Growth Nirvana by Femstreet
dane cads added
- While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.
from The New Creator Economy by Femstreet
Danielle Vermeer added
- Everyone’s familiar with the concept of a go-to-market (GTM) plan, but in the world of bottom-up adoption and product-led growth, a go-to-community (GTC) plan is equally as important.
from How to Drive Business Growth By Fostering Your Community by Patrick Woods
Kaf added
Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto
13 highlights
Kaf added
- Traditional web2 GTM frameworks are a useful reference, and offer some helpful playbooks — but they are just a few of the many frameworks available for web3 organizations. The key difference to remember is that the goals, growth, and success metrics of web2 and web3 are often not the same. Builders should start with a clear purpose, grow a communit... See more
from Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto by Andreessen Horowitz (AZ)
sari added
Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market
7 highlights
Vyara Ndejuru added