The Gig Economy Is Failing. Say Hello to the Hustle Economy.

Writing in the Harvard Business Review in 1998, the organizational theorist Thomas W. Malone claimed “electronic networks” would dissolve the corporation as the main unit of the economy, and replace it with “flexible, temporary networks of individuals” who self-select their work. The next decade saw dozens of platforms launch with some version of t... See more

But it’s far from clear whether the hustle economy represents a triumph of technological innovation and human creativity — or a failure on the part of the traditional economy and the social safety net.