The Generational Business Trap

The Boomer generation was dealt with outstandingly good economic cards. We’re living in a different world now, but the stories we tell ourselves, the goals we chase after, and the ideals we compare ourselves to—e.g. a steady career trajectory—still often come from a time that is now increasingly seen as an anomaly. It’s time to move on!

In our longing for immortality, we ask that these strategic upstarts extend their success forever—the aging businessperson’s quixotic search for sustained competitive advantage. But the incumbent laxity and inertia that gave these upstarts their openings applies to them as well. In time, most will loosen their tight integration and begin to rely mo