On TikTok, you can find montages of hipster imagery under the hashtag #2010snostalgia, including one eulogizing summer, 2012, “when life felt like an indie movie.” The images are all heavily filtered, as on early Instagram, and everyone in them has bangs. One TikTok simply features a series of yellow-tinted photos taken at Starbucks in 2010; it has... See more

Gen-Z has inverted the design process — aesthetics like Barbiecore, Cottagecore, Dark Academia and Coastal Grandma originated bottoms-up from social media and resale platform content instead of top-down from fashion brands and retailers. As a result, many Gen-Zers tend to adapt pieces representative of trends into their own personal styles, as opp

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