Whereas the millennial women of Instagram — the millennial women associated with the “that-girl” trope — would strike the perfect pose and use filters to enhance their natural beauty, Gen-Zs use their phone cameras to distort the natural ideal of the human face, obscuring their features with emojis, cartoon glitter, surreal lighting and other... See more

“People are reaching for work with a little dirt under its nails. Designers are rediscovering soul,” Spencer continues. “You can feel it — this hunger to make things that breathe, that feel lived in. This isn't about rejecting digital — it's about bringing humanity back into it.”

It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted... See more

Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner... See more