The Future of the Book | ideo.com

To be transformed by a book, readers must do more than absorb information: they must bathe in the book’s ideas, relate those ideas to experiences in their lives over weeks and months, try on the book’s mental models like a new hat. Unfortunately, readers must drive that process for themselves. Authors can’t easily guide this ongoing sense-making: t... See more

Only part of this great change impinges directly upon the literary enterprise. But the overall rescripting of all societal premises is bound to affect reading and writing immensely. The formerly stable system—the axis with writer at one end, editor, publisher, and bookseller in the middle, and reader at the other end—is slowly being bent into a pre

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