The Future of the Book | ideo.com

What happens when the reading experience catches up with new technologies?

The “Coupland” concept explores book discovery as a social activity by allowing readers to build shared libraries and hear about additional texts through existing networks.

The "Nelson" concept connects books to commentary, critique, and contextual information, letting readers explore a topic from multiple perspectives. Nelson reinforces the role of books as carriers of knowledge and insight.

“Alice” turns storytelling on its head by making narratives non-linear and participatory.

We believe that digital technology creates possibilities, so our solutions truly adapt to the new environment, rather than emulate analog qualities onscreen.

We identified three distinct opportunities — new narratives, social reading with richer context, and providing tools for critical thinking — and developed a design concept around each one.