The Future of the Book | ideo.com

We’re at the dawn of something big and unknown. New technologies are shaping the future in ways we haven’t even thought of yet. Some of them will have extraordinary benefits, while others, through unforeseen capabilities or even sinister intentions, may have unwanted consequences. But as designers, it’s up to us to explore them early, dive into th

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The more Springwater and Mackenzie thought about it, the more they thought they could build a better way. What they built became an app called Matter, a combination of a read-later app and a discovery engine for great content. Ultimately, Springwater said, it could be even more. "Reading right now is really simple," he said. "It's text on a page. B... See more

These projects, Victor says, are just “nibbles around the edges” of his larger obsession: how the media in which we choose to represent our ideas shape (and too often, limit) what ideas we can have. “We have these things called computers, and we’re basically just using them as really fast paper emulators,” he says. “With the invention of the printi... See more

To be transformed by a book, readers must do more than absorb information: they must bathe in the book’s ideas, relate those ideas to experiences in their lives over weeks and months, try on the book’s mental models like a new hat. Unfortunately, readers must drive that process for themselves. Authors can’t easily guide this ongoing sense-making: t... See more