“our power grows through its prudent use; our security emanates from the justness of our cause, the force of our example, the tempering qualities of humility and restraint.”

Americans will need to stop asking questions about who is number one, and entertaining narratives about dominance, and start asking questions about how the various tools of power can be combined into smart strategies for power with rather than merely over other nations.

Unfortunately, Rumsfeld forgot the first rule of advertising: If you have a poor product, not even the best advertising will sell it.