The Future Of Loyalty Marketing Is Crypto Enabled

A changing world — new generations care more about what decentralisation can bringDecentralisation means today’s younger crowd and their next-generation may no longer have to worry about privacy and trust issues when they are online. Using blockchain and smart contracts behind everyday sites could be the norm and owning your data could be a right a... See more

Blockchain technology will enable this vision. Virtual worlds and economies will be owned and controlled by creators and consumers. Non-fungible tokens (NFTs), DeFi, social tokens, decentralized autonomous organizations (DAOs)—all are central components of this future.

In the 2010s, supply chain innovation opened up lifestyle brands. In the 2020s, financial mechanism innovation is opening up the space for incentivized ideologies, networked publics, and co-owned faiths. Liquid cryptocurrency tokens empower speculative cultural projects with monetary policies that create FOMO (e.g. Ethereum, FWB); NFTs enable membe... See more