THE FUTURE OF FITNESS: An inside look at the winners and losers as the industry faces upheaval

The big picture: this crisis is amplifying concerns brick-and-mortar operators have been wrestling with in recent years. Mainly, will on-demand and connected fitness offerings poach their members?

For some, social isolation will leave them craving the community aspect of their favorite studio or gym more than ever before. Others who responded to the pandemic by purchasing a Peloton, outfitting a home gym, or downloading an app like Obé Fitness might not turn back.