The future of creative work is in flux

Creativity tools will be deployed across the enterprise, much like productivity tools were deployed in previous decades.

• The virtual water cooler

Since the beginning of time, the answer to “What do you do?” could be answered with one word.

Finance. Sales. Education.

But today, most jobs exist in liminal spaces:  Kind of like this but also not quite that.

It may have been fair to think that any explanation longer than a one-word, universally understood, job title was just an attempt to l

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