Participatory systems don’t just engage audiences - they outperform traditional models because:

1. They scale organically.
   
   When people contribute, they share it, turning the community itself into the distribution.


2. They build network effects.
   
   The more people participate, the more valuable the project becomes.


3. They turn audiences into stakeholders.
   
   Fans

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Ownership still matters, but only when it’s collective. Value only compounds when creators and communities share in both the work and the upside. Attribution is the connective tissue, driven by reciprocity, not compliance.

The future of value won’t come from control, but from enabling.