The Functional Art: An introduction to information graphics and visualization (Voices That Matter)

them, highlight trends, uncover patterns, and reveal realities not visible before.

Professors Yvonne Rogers, Helen Sharp, and Jennifer Preece provided an answer.4 They proposed four broad styles of interaction that can coexist in a single website or, in our case, an information graphic or visualization.

The important criterion for a graph is not simply how fast we can see a result; rather it is whether through the use of the graph we can see something that would have been harder to see otherwise or that could not have been seen at all.4

The goal here is to help readers identify general patterns of concentration of Democratic and Republican votes.

Objects that are related should be near one another in your composition,

design architectures should be decided on how the architecture assists analytical thinking about evidence.6

The headline should not be an end on its own. It’s a means to get readers interested in the relevant content that follows it.

assimilate content by relating it to their memories and experiences.

This preattentive detection feature—the instant sorting of differences and similarities—is one of the most powerful weapons in the designer’s arsenal.