The Four Steps to the Epiphany: Successful Strategies for Products that Win

the product doesn't solve a high-value problem,

you may want to find a business mentor, someone who has been through the startup grind before.

You cannot create a market or customer demand where there isn't any customer interest.

While a value proposition seems straightforward, it can be a challenge to execute. It takes serious work to get to a pithy statement that is both understandable and compelling. It's much easier to write (or think) long than to write (or think) short.

there were no tools and processes to search for a business model. It seemed obvious to me that searching is what startups actually do, but it was a pretty lonely couple of years convincing others.

a good day in front of customers is two steps forward and one step back. In

A successful startup solves this conundrum by focusing its development on building the product incrementally and iteratively and targets its early selling efforts on a very small group of early customers who have bought into the startup's vision. This small group of visionary customers will give the company the feedback necessary to add features in

In reality none of these is the true objective. Simply put, a startup should focus on reaching a deep understanding of customers and their problems, their pains, and the jobs they need done to discover a repeatable roadmap of how they buy, and building a financial model that results in profitability.

In this brief you need to identify the influencers who can affect your customer's opinions.

Customer Validation proves you have found a set of customers and a market that react positively to the product.