The founder of Teenage Engineering opens up to his creative space

Great thing about starting your own company that you can design the way you want it. Too many founders or companies fall in this trap following established playbooks or bring processes from other places. People also say that “it doesn’t work” or “it won’t scale”, which my response is well have you tried it? Have you tried to make it work? At @l... See more

Jesper Kouthoofd envisioned living in a one-room apartment without any ­money. But life wanted something different for the Swedish ad-man and ­founder of ­music-tech company Teenage Engineering. We were granted an exclusive ­audience in Kouthoofd’s 18th-century house in Stockholm.

‘When I look back over the last 25 years, in some ways what seems most precious is not what we have made but how we have made it and what we have learned as a consequence of that,’ he says. ‘I always think that there are two products at the end of a programme; there is the physical product or the service, the thing that you have managed to make, an

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Jesper tells a story about how he is currently working on designing a new type of organ. In preparation for this, he’s been playing an organ he bought, it in house… for the past 5 years.

Shortly later in conversation Dylan asks, “do you believe in user research?” To which Jesper immediately says, “uhh… no.”

MY BROTHER, DID YOU NOT HEAR THIS MAN’S PRO... See more