The Forgetting: Why Most Entrepreneurs Build Someone Else's Business

The life we call “normal” isn’t normal at all. A spouse and kids, a mortgage, a 9-to-5 job... who said that was life? What’s so great about working in a factory or a cubicle? You and I, who are artists and entrepreneurs, live a life that’s closer to natural, if you ask me. We migrate, too. We follow the muse instead of the sun.

All addictions share,

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Your business exists in the context of a marketplace, but also in the context of your lived experience.

Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a ... See more