🌀🗞 The FLUX Review, Ep. 160

Silicon Valley venture capitalists develop the lean startup “release early, release often” mantra as a way to de-risk investments and avoid investing significant capital without gauging market demand, resulting in narrowing / more incremental innovation. Individual creatives might bias towards smaller projects to de-risk the possibility of inv

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the idea here is not to eliminate risk—risk-free projects tend to be incremental. Instead, the goal is to name, quantify, and work steadily to chip away at risk. As a corollary, when presenting an idea for a new project or startup company, be candid about risk—it has the paradoxical effect of making your case more convincing.

Don’t follow the fad:  “We were a bit contrarian. At the time, it was all about the Lean Startup, getting early customer validation and failing fast. This book making the rounds called ‘ The Four Steps to the Epiphany ’ espoused this lean company development model, where you put out a super rough prototype to get to know the customer and quic

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