Here’s a useful set of questions you should answer before we proceed:

What do your prospects NEED TO BELIEVE in order for them to take the actions you need them to take to buy?

What do they need to REALIZE? (The AHA moments.)

What do they need to AGREE to in ADVANCE?

What do you NEED TO SAY in order for them to be PRE-sold on what you will offer in the... See more

At the right point in the sequence, revealing the “Solution Bucket” creates the pivot point where the answer/solution hits them in the face (the AHA moment!).

I named this “solution bucket” Matt. Matt represented the 1%:

The smaller group of people who succeed because they operate and BEHAVE very differently compared to Frank.

And this creates... See more

Selection: Anxieties: What worries do your prospects have? They’ll bring a set of specific questions that you’ll need to answer. They won’t be vague like “trust” or “quality”; they’ll be ultra-specific, like “do they have many gluten-free options?” Inertia: What’s holding them back? Even after they decide, prospects may need to overcome additional

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