The Five Lightbulbs framework
fivelightbulbs.com
The Five Lightbulbs framework
Here’s a useful set of questions you should answer before we proceed:
What do your prospects NEED TO BELIEVE in order for them to take the actions you need them to take to buy?
What do they need to REALIZE? (The AHA moments.)
What do they need to AGREE to in ADVANCE?
What do you NEED TO SAY in order for them to be PRE-sold on what you will offer in the... See more
What do your prospects NEED TO BELIEVE in order for them to take the actions you need them to take to buy?
What do they need to REALIZE? (The AHA moments.)
What do they need to AGREE to in ADVANCE?
What do you NEED TO SAY in order for them to be PRE-sold on what you will offer in the... See more
In business or a career, there are 3 main things that people look for. If you nail one, you’re better off than most people. If you nail all 3, you shouldn’t have a problem making money or getting what you want.
- What is the big problem you solve?
- What is the desired outcome you promise?
- What is your unique mechanism for solving the problem and reaching
DAN KOE • Every ambitious person must learn this skill
How People Sell Items
It requires 3 elements:
Unique Mechanism: Something only your solution provides.
Urgency: A reason acting now matters.
Disqualification of Alternatives: Why other paths won’t work.
The bridge must feel inevitable and never pushy. You are simply solving. The gap between pain and paradise is so clear, your solution so logical, that n
... See more