added by sari · updated 2y ago
The Fatal Flaw of The DTC Playbook & The Search for Internet Diamonds
- It goes without saying that I’m bearish on DNVBs as a whole. As a whole, the industry tends to rely upon left-brain operators with systems and definite plans. But, I’m bullish on the challenger brands who’ve figured out that winning is often a result of rewriting the playbook. For the brands looking to grow to (efficient) critical mass or even an e... See more
from No. 317: The DTC Playbook Is a Trap by Web Smith
sari added
- The promise of the internet has always been a low barrier to entry enabling unique people and brands to find passionate audiences and sustainable business models. That is more possible now through the combination of direct distribution, vertical focus and (often) direct monetization models. But the brands that can pull off DTC strategies need to be... See more
from The hierarchy of differentiation by Brian Morrissey
sari added