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fastcompany.com
Owing to fashion’s unmatched ability to reflect and influence culture at large, perhaps this industry is well-positioned to move society towards degrowth. It could be the future we choose.
good on you • Degrowth: The Future Fashion Could Choose
Greenwashing — when a brand’s marketing around #sustainability runs counter to its business practices — is rampant in fashion. Buzzwords like “eco-friendly” and “conscious” litter marketing messages and advertisements while offering no practical meaning to consumers. To be fair, there isn’t a universally agreed-upon definition of sustainability,... See more
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