Theoretically, a social media feed should heighten awareness and memory, and dilate time, because it selects for content that’s exciting, outrageous, and scary. And yet we seldom remember such content. The reason for this discrepancy is simple: when every post is alarming, your brain quickly becomes desensitised, and starts to interpret alarming... See more

- “The duration of felt experience is between two and three seconds …. Everything before belongs to memory; everything after is anticipation. It’s a strange, barely fathomable fact that our lives are lived through this small, moving window.”