The Event Industry Is Being Confronted By Its Napster Moment
Let’s cut to the chase. If this TikTok-ification of the music biz continues, what will be the end result? Here it is, in a single sentence: Only unsuccessful musicians still need a label. Think over the deep implications of that fact.
Ted Gioia • Record Labels Dig Their Own Grave. And the Shovel is Called TikTok.
The business event industry is a trillion-dollar game. People are willing to pay a lot to be part of an event. For example, the early-bird ticket for WSJ Tech Live, the Wall Street Journal’s premier technology event, starts at $6,500 a head. The economic impact on the Austin economy from SXSW in 2018 was $350.6 million. Burning Man and Coachella ar... See more
Dave Schools • Content Used to Be King. Here’s What’s Next
