The Era of Paying for Content

But increasingly, creators with loyal followings are creating their own independent offerings—ranging from paid courses to niche communities to vertical social networks—with the basis of competition shifting to curated content and community, trust in a particular creator, and alignment to specific topics.

Silicon Valley accelerates its investment in products and services for individual creators. Platforms explore new ways to let creators monetize their audiences directly, while taking a cut for themselves. Still, a gulf begins to appear between those who pay for content and those who do not. Subscription fatigue will turn out to be real. And perhaps... See more

What’s currently missing in the creator economy is often a close consideration of genre, and the implicit value propositions that users derive from it. In the traditional media world, you can look at a movie trailer for a comedy and easily understand the value proposition is that you’re going to have fun and laugh. You can walk into the business se... See more