The Era of Cringe

But other people do care, or at least they care about their own social-media-induced self-awareness. Earlier this year, a tweet that read ‘Why is posting on Instagram so embarrassing?’ attracted nearly 100,000 likes, 11,500 retweets and a deluge of commiserating comments, including: ‘Idk I cringe when I post that’s why I archived all of them and ha

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