Your differentiator is not your compelling reason to buy, but the benefit the differentiator provides, likely is.

“Separate the zeal of entrepreneurship from the blindness of hubris.” #CustDev #LeanStartup http://bit.ly/bdtjFD

The movement to each phase is hindered by a gap caused by the difference between a product’s requirements and the buying habits of customers from the subsequent phase.

Early Adopters want to help you and (here is the best bit) want you to be successful.

Your positioning will form the basis of your communications with all of your constituents, including customers, investors, partners, employees, etc. For your customer, the goal of positioning is to have them understand what benefit they will receive from you and why you are better than everyone else.

You want to understand the smallest feature set customers will pay for in the first release.”

Market segments are comprised of like people, who share a common interest, who have access to each other and who look to one another as a trusted reference.

The results of the Customer Development process may indicate that the assumptions about your product, your customers and your market are all wrong. In fact, they probably will. And then it is your responsibility, as the idea-generator (read: entrepreneur), to interpret the data you have elicited and modify your next set of assumptions to iterate

A “free” business model is used by a business when its primary early objective is user-growth, prior to knowing (as opposed to assuming to know) how to monetize the users through ad revenues, selling leads, meta-data, or virtual goods.