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The ‘Enshittification’ of TikTok
Doctorow, Cory. “The ‘Enshittification’ of TikTok: Or how, exactly, platforms die.” WIRED, 23 Jan. 2023.
In this essay, Cory Doctorow introduces his concept of “enshittification” to describe the lifecycle of digital platforms: first rewarding users, then exploiting business-customers, and finally squeezing all surplus value for
The vast interconnection enabled by digital platforms has ended up creating more of a sense of sameness than diversity. Users are subtly guided toward the same subsets of topics, urged on by recommendations that are designed not to serve their interests but to create profitable attention fodder to sell to advertisers. Instagram doesn’t care that... See more