In the AX era, the focus of design is no longer on creating static flows for the user to follow, but on designing the agent’s goals, capabilities, and personality to act on the user’s behalf.

The experience becomes “liquid,” shaped in real time by the interaction between user, agent, and the digital service ecosystem.

“No more UI: once superintelligence arrives in 2030, there will be no UI design, since users will be using their agents instead of interacting directly with websites or traditional software.” — Jakob Nielsen