Saved by sari and
The End of the MrBeast Era
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Lillian Sheng and added
I think the defining economic reality of the modern platform media world is that all the platforms realized that an infinite supply of teenage creators are cheaper to deal with than media companies or groups of media individuals or powerful creators. And I’m curious for your read on the number of YouTubers that you see retiring or taking a step bac... See more
Nilay Patel • NilayPatel tells Decoder guest host Hank Green why blogs are still great
Keely Adler and added
The explosion of influencers and creators on YouTube, Instagram and TikTok has proven yet again the power of personality. The direct connection an audience feels to these stars is powerful. We’re seeing Substack and forward thinking publishers like Complex, Barstool and Axios capitalize on this dynamic. (The risk is obviously the limited enterprise... See more
Brian Morrissey • The hierarchy of differentiation
sari added
Prior to his success, MrBeast’s obsession with YouTube was perceived as a negative quality, but now his obsession is celebrated
Jimmy Donaldson (Mr Beast) • MrBeast: 'I Obsess Every Second of Every Day Until I Have a Mental Breakdown' - With Hasan Minhaj
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