The End of the MrBeast Era

If the goal of streamers once seemed to be prioritizing and supporting great series from a diverse group of interesting creators, that goal seems to have shifted from making better shows to just ... making more of them. As viewers, we’re being flattened by a fire hose of programming — and the experience of watching TV feels like a ritual of submiss... See more

The fact is, brand-centric content is optimized for driving revenue, not for the quality of original content.