The End of the Extremely Online Era

In the future—not the distant future, but ten years, five—people will remember the internet as a brief dumb enthusiasm, like phrenology or the dirigible. They might still use computer networks to send an email or manage their bank accounts, but those networks will not be where culture or politics happens. The idea of spending _all day online_&... See more

It’s never felt more plausible that the age of social media might end—and soon.

Social media was never a natural way to work, play, and socialize, though it did become second nature.

The shift began 20 years ago or so, when networked computers became sufficiently ubiquitous that people began using them to build and manage relationships. Social n

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