In recommendation media, the best content for each consumer wins. This means that consumers are always being recommended and actively served content best suited for them, creating a superior consumption experience at all times.

Since a platform is in control of what content gets served to who and when, there’s no expectation that a creator’s social network is guaranteed to see their content. Therefore, platforms can also choose what not to program, and there’s little creators can do or say to counteract this. Long gone are the days where a creator can complain about being... See more