The End of Productivity

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more

Ultimately, moving away from productivity and toward creativity isn't just an economic necessity, something we need to stand out in the marketplace; it's about reclaiming our humanity and building more fulfilling lives. The goal can’t just be making more stuff. It has to be making something wonderful.

Until the age of AI, being more productive was the best way to stand out at work. But now, as bots and algorithms supplant mundane and repetitive labor in the workplace, the benefits of human labor will shift to the skills and capabilities that are uniquely human . Chief among them: creativity. Think compelling ways to visualize data, better ways t... See more

When it comes to AI, we need to aim higher than the question: “What if you could press a button to generate an essay?” AI can produce infinite amounts of content; quantity is its game. Quality, intention, taste, originality, vision—that’s where we come in.