The Elegance of Nothing

My opinion begins with a simple question: what is brand? To me, brand is a representation of you, your values, and what you think is important. Take that idea and sit on it, then ask yourself what Porsche stands for? What about Apple? Liquid Death? These companies are masters of brand, and they’re companies that inspire my thinking around it, parti... See more

There is beauty in something well-made. The fine fit of a tailored suit. The delicate stitching of a vibrant rug. The mechanical elegance of a well-tuned watch, ticking silently. The same aesthetic laws that govern these objects – and innumerable others – apply to the business world, too. There is such a thing as a beautiful, elegant business. Not ... See more

I KNOW that the most important thing to do when you’re launching a brand is to explain to people why the f*ck they should care. Why do you exist? Why are you different?

And yet the thing I used to do for other companies in my sleep is what currently keeps me up at night.

Sublime continues to be my nebulous life project. Part web clipper, part PKM, pa... See more