added by sari · updated 2y ago
The Economics of a TikTok Creator
- After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn. Meanwhile, web3 platforms are pioneering a new form of monetizat... See more
from Who will own the creator economy? A web2 vs. web3 showdown by Justine Moore
sari added
- If an internet celebrity or content creator doesn't get paid per view, then "fans" aren't worth so much. Revenue sharing platforms like YouTube and Twitch reward influencers for having legions of casual followers who rack up ad impression. But you need a different strategy on platforms like TikTok, Twitter, Instagram, and Snapchat that don't share ... See more
from Why influencers are replacing fans with cults by Josh Constine
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