But whatever you were, you were doing technical work.

We didn’t do business at IBM, we built one

“Because in a business like that what your customers are buying is not your business’s ability to give them what they want but your ability to give them what they want. And that’s what’s wrong with it!

“Don’t you see? If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!

The Model Will Be Operated by People with the Lowest Possible Level of Skill Yes, I said lowest possible level of skill. Because if your model depends on highly skilled people, it’s going to be impossible to replicate.

“In your business, you would see how one part of you craves a sense of order, while another part of you dreams about the future. You would see how another part of you can’t stand being idle, and jumps in to bake, and to clean up, and to wait on customers, the part of you who feels guilty if she isn’t doing something all the time. “In short, you wou

The first change that needs to take place has to do with your idea of what a business really is and what it takes to make one work.

“It’s not your business you have to fear losing. It’s something much bigger than that. It’s your Self.

The most menial work can be a piece of art when done by an artist.