The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

To The Technician, however, the world is a place that never seems to let him do what he wants to do; it rarely applauds his efforts; it rarely appreciates his work; it rarely, if ever, appreciates him. To The Technician, the world always wants something he doesn’t know how to give it.

“Simply put, your job is to prepare yourself and your business for growth. “To educate yourself sufficiently so that, as your business grows, the business’s foundation and structure can carry the additional weight. “And as awesome a responsibility as that may seem to you, you have no other choice—if your business is to thrive, that is. “It’s up to

To The Technician, “the system” is dehumanizing, cold, antiseptic, and impersonal. It violates his individuality.

And the degree to which they buy into your game doesn’t depend on them but on how well you communicate the game to them—at the outset of your relationship, not after it’s begun.

Infancy ends when the owner realizes that the business cannot continue to run the way it has been; that, in order for it to survive, it will have to change.

realizing it, our parents and our teachers take our “spirit” away.

Your Business Strategy and Plan are a way of communicating to anyone you must communicate to the direction your business is

What is value? How do we understand it? I would suggest that value is what people perceive it to be, and nothing more. So what could your Prototype do that would not only provide consistent value to your customers, employees, suppliers, and lenders but would provide it beyond their wildest expectations? That is the question every Entrepreneur must

As long as The Technician is working, he is happy, but only on one thing at a time.