The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

“I wonder what that business would be?” I said to Sarah, “is the truly entrepreneurial question. The dreaming question, I call it. It’s the question that is at the heart of the work of an Entrepreneur. I wonder. I wonder. I wonder.

Innovation, then, is the mechanism through which your business identifies itself in the mind of your customer and establishes its individuality.

How must my business-as-a-product work in order for it to successfully attract not only customers but also employees who want to work there?

Harry, your very first and most important employee, is about to find out a secret you’ve been hiding from everyone else in your life: that you don’t know what you’re doing!

The Skinny Guy and The Fat Guy are two totally different personalities, with

Such a business is designed to satisfy The Technician who created it, not the customer.

This book is about such an idea—an idea that says your business is nothing more than a distinct reflection of who you are.

That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work

How much money do I need to live the way I wish? Not in income but in assets. In other words, how much money do you need in order to be independent of work, to be free? In fact, there is ultimately only one reason to create a business of your own, and that is to sell it! To do it, to finish it, and then to get paid for it!