‘When we cut apples, we’re doing something important. And God is giving us something important, not only the apple, which is important enough, but the kitchen, and the knife, and the company we’re giving each other. So when we cut the apples, we need to remember that, and hold them just right, and slice into them with just the appropriate force,

The greatest businesspeople I’ve met are determined to get it right no matter what the cost. And by getting it right, I’m not just talking about the business. I mean that there is something uplifting, some vision, some higher end in sight that “getting it right” would serve. An ethical certainty, a moral principle, a universal truth.

“So, of course, there needs to be Orchestration, Sarah. There needs to be a way we do something. There needs to be a set routine. Because without it, there would be nothing to improve upon. And without improvement, there would be no reason to be. We would be machines. Or, as you called them, ‘robots.’ There would be the tyranny of routine. There

What exactly is the Entrepreneurial Model? It’s a model of a business that fulfills the perceived needs of a specific segment of customers in an innovative way.

“In short, you need people who want to play your game, Sarah. Not people who believe they have a better one.

without the numbers you can’t possibly know where you are, let alone where you’re going. With the numbers, your business will take on a totally new meaning.

wanted an experience I could repeat by making the choice to return.

To create it intentionally.

Standards Three Through? There is no specific number of standards in your Strategic Objective. There are only specific questions that need to be answered. • When is your Prototype going to be completed? In two years? Three? Ten? • Where are you going to be in business? Locally? Regionally? Nationally? Internationally? • How are you going to be in