Your Strategic Objective is a very clear statement of what your business has to ultimately do for you to achieve your Primary Aim.

‘Your arrows do not carry,’ observed the Master, ‘because they do not reach far enough spiritually.’

Infancy ends when the owner realizes that the business cannot continue to run the way it has been; that, in order for it to survive, it will have to change.

“In some companies that process is called Lead Generation, Lead Conversion, Client Fulfillment.

“Until you lift the curtain, Sarah, until you dare to pull the mask off the world’s face, until you move beyond your Comfort Zone, you will never know what it is you were missing out there.

the typical small business owner prefers Management by Abdication to Management by Delegation. Unfortunately, the inevitable result of this kind of thinking is that the business also grows to depend on the whims and moods of its people.

That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work. And the reason it’s fatal is that it just isn’t true. In fact, it’s the root cause of most small business failures! The technical work of a business and a business that does that technical work are two totally

when done by an artist. So the job here is not outside of ourselves, but inside of ourselves. How we do our work becomes a mirror of how we are inside.’”

The most menial work can be a piece of art when done by an artist. So the job here is not outside of ourselves, but inside of ourselves. How we do our work becomes a mirror of how we are inside.’”