The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

in order for me to be free of my frustration, in order to exercise true control over my business, I need to disidentify with my business. I need to conceive of my business in a radically differently way than I’m accustomed to. I need to conceive of my business as a product.

Most companies organize around personalities rather than around functions. That is, around people rather than accountabilities or responsibilities. The result is almost always chaos.

There was absolutely no consistency to the experience.

at the operating level

What kind of help do you, the overloaded Technician, go out to get? The answer is as easy as it is inevitable: technical help. Someone with experience.

A Mature company is founded on a broader perspective, an entrepreneurial perspective, a more intelligent point of view. About building a business that works not because of you but without you.

To The Entrepreneur, most people are problems that get in the way of the dream.

“And, to do so, you must be able to differentiate among all the roles, to discriminate between what’s most important and what’s least important, to organize it in such a way that your best intelligence tells you your business must work.

“I wonder what that business would be?” I said to Sarah, “is the truly entrepreneurial question. The dreaming question, I call it. It’s the question that is at the heart of the work of an Entrepreneur. I wonder. I wonder. I wonder.

all you want from a business of your own is the opportunity to do what you did before you started your business, get paid more