added by sari · updated 2y ago
The DTC Party’s Over. What Happens Next?
- The next generation of brands will still start with the story, but the other moats (logistics, distribution, sponsorships, etc) wither from there. We’ll see the next generation of “DTC” (direct to consumer) brands migrate to traditional retail channels, join large cross-brand data co-ops, shift marketing dollars to community management, and generat... See more
from The New Mechanics Of Brands, Channel Shifts, & Unexpected Digital Opportunities
Glen Cassidy added
- Maturation of the Direct-to-Consumer market—DTC has been around for a while, shopping online is now common so brands can loosen up, and have a little fun.
from For The Love #4: Moving on From Millennial Pink by Aja Singer
sari added
- Direct to Consumer (DTC) Brands are Replacing Specialty Brands
from Retailing 2020 – 2030: taking a long view by Sanford Stein
sari added