The Dodo Enters The Pet Insurance Business

This is obviously not a monetization stream that can be applied to every single media company out there—if you focus on collectibles, it’s an interesting one—but the strategy behind it is one that all companies should be trying to think about.

When you think about the brand through this perspective, the insurance business makes perfect sense. It’s a brand likely over indexed to pet owners that has spent years delivering information.

If you run a media company, what are problems that your audience might be dealing with? Those are opportunities to create new lines of business that you might not otherwise have considered.