The Disruptors, Part 1: DTC Insurance

As with anything, there are some downsides to value-based care. First, because the financial risk is shifting from the insurer to the provider, the provider needs to be compensated for taking on that risk, meaning they might need to charge higher rates overall. Risk-bearing is a core strength for insurance companies; they’re good at measuring risk ... See more

Fast forward to today, and a dizzying number of new and compelling care options for patients in new formats have hit the market. Novel payment models, rising healthcare costs, shifting financial responsibilities, a consumer preference for virtual-first experiences, and emerging market segments with new buyer dynamics have opened up new distribution... See more

Value based care is a way that insurers agree to compensate providers for their services, in which the provider takes on some financial risk, and receives some financial upside in return.