Once financial services were digital, they no longer needed to exist as discrete products; they could become embedded in software that consumers and businesses use all day long, and with which they have a durable and data-rich relationship. We are early in that process, and it requires imagination to see where it ends. For a while, it’s just going... See more

Vertical neobanks are an emerging flavor of embedded finance, that happen to be on the issuing side rather than the acquiring side. They offer a product with core financial benefits, that differentiate them from the majors (Chase, Wells, BofA, Citi).

Even category-defining influencers face these hurdles. Many lack access to credit, loans, and a business bank account. Some float five-figure sums for production costs on PayPal. Others are unable to prove income requirements to secure a lease. What’s more, the metrics that define a sustainable digital business – subscription growth, audience... See more